Judging a new car based on cost can get tricky. While there may be a low down payment and even low cost payment terms in the beginning, you could end up owing thousands more than the original base price of the car. Toyota wants to see that change. With the company's new Toyota Cost of Ownership tool, you can compare the cost of popular Toyota models with all the latest carmaker's newest vehicle lineups as well. In some cases, Toyota saves car buyers as much as $10,000 on a new vehicle. Best of all, the site is easy to use. All you have to do is click on the car of your choice. You can see the Rav4 cost of ownership easily with highlights on safety features, performance awards and much more. The chart at the bottom lists all the similar car models from popular carmakers. You save thousands on a new Rav4 just by going with a Toyota dealership. Toyota has many achievements, but its customer service, maintenance, insurance, financing and fuel economy are among the top. That's why so many car buyers choose to go with Toyota. In addition, Toyota's cars depreciate less because they are so well-made, contributing to a better overall five year projected ownership cost. If you have been searching for a no fuss vehicle with lots of features and great mileage, check out the all new lineup from Toyota and see how the car maker is changing the world with its latest hybrid models.